The complete playbook for building income, audience, and a long-term career around cycling — written by a rider who's done it. Plus a full bike maintenance manual, free.
You see other riders working with brands and wonder how they got there. The answer isn't follower count — it's positioning, and almost nobody explains it.
You ride hard, film clips, post them — and the engagement is flat. You don't have a strategy that turns rides into reach, or reach into revenue.
Hoping a single sponsor will fund your career is a fragile plan. The real cycling pros stack five, six, seven streams. This guide shows you all of them.
Why "more followers" is the wrong goal — and the niche framework that makes brands chase you instead.
How to turn a single training ride into a week of content across Reels, YouTube Shorts and a long-form video.
The exact pitch templates, contract red flags, and what to charge — even with a small audience.
Sponsorships, affiliate, coaching, training plans, gear reviews, events, courses, paid rides, and route packs.
Real numbers for posts, videos, kit deals and ambassador roles. What to ask for, and when to walk.
The structure of a one-pager that gets responses from brand managers, with three working examples.
The minimum gear setup, mount placements, lighting tricks, and a 6-shot list that works for any ride.
How to package your knowledge into a coaching offer that sells — even if you've never coached before.
Turning events, gran fondos and group rides into sponsored content opportunities and travel income.
Invoicing, taxes, structuring as a self-employed athlete, and protecting your work.
How to graduate from creator to your own product line, gear collab, or training platform.
A week-by-week roadmap to apply everything in the book and land your first paid deal.
Because a rider who can't fix their own bike is a rider stuck waiting for the shop. Everything from a roadside puncture to a full drivetrain rebuild — illustrated, indexed, and written for real-world use.
I was posting rides for two years with nothing to show for it. Three months after applying chapter 3, I signed my first kit deal.
The maintenance bonus alone is worth the price. I've stopped paying my LBS for stuff I can do in 20 minutes at home now.
What separates this from every other "creator" guide is that it's actually written by someone who rides. The advice is grounded in our world.
I built three income streams in 30 days following the launch plan. Coaching is now my biggest one and I never expected that.
I started cycling seriously at sixteen — no team, no money, no plan. By twenty-three I was making a living from the bike full time, working with brands I grew up watching and building a community of riders who think the same way I do.
I wrote this guide because nobody handed me one. The path from rider to paid creator to long-term cycling career is real, but it's hidden behind years of trial, error, and a few painful contracts I'd never sign again. This is everything I wish someone had told me at the start.
— If you can ride, you can build something around it. Let's go.
One-time payment. Lifetime access. Free updates.
Two books. One launch plan. Everything you need to turn cycling from a hobby into a career.
Get the Playbook — A$129